SEO is tricky. Hiring the right firm for search engine optimization is a challenge on its own. The problem is there are too many firms within the market. All of them promise to deliver the first page results and this is where the issue begins. It becomes difficult to decide whom to choose and whom to not. What are the things to be kept in mind while finding a SEO firm?
Below are some of the questions you should be asking before finalizing any SEO company:
It isn’t easy to build results on search engine. Targeting random keywords without a plan will not bring any result for your business. It is important to realize the process they will be following for their quick win. Make sure to have a detailed discussion about this with your SEO Company.
Back links plays an important role within search engine marketing. It is important to figure out more about the back links being driven for the business. Low quality back links are cheaply available. It can be brought in bulk and may drive temporary results however it will only SPAM your website in longer term.
The SEO agency doing search engine marketing for your company will have the complete access of your website. They should be tracking the changes on own and send daily reports to the client. If a red flag occurs agency they should readily own the responsibility to reset the changes too.
You should never handover your business to any a SEO agency which has relatively less or no experience in market. They will probably not be able to drive expected results. Try to find someone who has worked with some big brand names. Interview them carefully and then scrutinize further for best results.
Hire an agency that follows correct search marketing technique. Make it sure that your agency is not following any black hat method to show you results. This may bring quick results however it will jeopardize your business in longer term. Search engines heavily penalize such websites and bring them down in search result rank order. Make sure you’re not one of them.
It is important to find the focus area of the agency. Search engine marketing can broadly look at : On Page, Off Page and Technical SEO. Which one of them will your agency be focusing upon? This should exactly determine about their awareness. It will also predict the kind of results they shall be bringing for the business.
If someone claims that they know it all, they are bluffing. No-one knows the search algorithm better than search engine itself. Search engines keep updating their search techniques frequently and launch the updates further. It affects the indexing of your pages too. Hire someone with an expertise to recover the penalized pages.